Increasing sales, profit and improving cashflow

Marketing – spend wisely concentrating on product portfolio, quality, price, promotion through various media; website, exhibitions, on-line and paper-based, blogs and collaboration.

USP (Unique selling point) – revisit this regularly and really understand what you do and how others will benefit.

Financial – understand the key drivers of sales, profit and cash and the sensitivity impact on changes in them – selling prices, direct costs, overheads, volume, underperforming products or services.

Cash Flow – remember that profit does not equal cash – a business that pays for goods and services and sells them without collecting cash will quickly fail.

Contact MW Interim Finance for a review of the key financial elements and grow your business.